A Beginner's Guide to Facebook Advertising
Running Facebook ads can be a highly profitable service for SMMA clients. In this post and embedded video, we'll walk you through the basics of starting Facebook advertising.
Step 1: Set Up Your Facebook and Instagram Page
Before you begin advertising, make sure your client's Facebook and Instagram pages are properly set up. Use free tools like Canva.com to create profile photos and cover photos in the correct dimensions and upload them to the platform. Input the correct contact information and convert the Instagram account to a business account.
Step 2: Create Your Business Manager
The Facebook Business Manager is where you'll manage all your advertising efforts, including Facebook and Instagram pages, ad accounts, and adverts.
Step 3: Create Your Ad Account
To create adverts, you'll need an ad account. If your client already has one, request access to it.
Step 4: Create Your Campaign
Go to the Facebook Ads Manager and choose your objective. You can select from a variety of objectives, including engagement, conversions, traffic, and lead generation.